If you own or run a beauty salon business and successful enough for that business to have more than one location, then when it comes to SEO there are several tactics you need to employ in order for all your salons to benefit from Google traffic. As SEO specialists advise, each beauty salon needs to be treated individually for SEO purposes, otherwise, you will be missing out on many potential customers who are searching online.
One of the first principles you need to understand with regards to Google’s ranking system, and the SEO employed to maximise rankings, is that every website page is ranked individually. This means that with a huge website with over 100 pages Google might have the home page ranked on the first page of their search results, but unless all the other pages have been optimised, they could be ranked way down on page 10, 20, or even lower.
Where this becomes a problem is when you have a business that has multiple locations, if you try to rank for the search term ‘beauty salon+ location’ where that location is the catchment area, the website as a whole will not necessarily rank, especially if it has not been optimised for local search terms.
This brings us to the first SEO tactic, which admittedly is very simple, but amazingly thousands of businesses with multiple locations do not implement it. That tactic is to give each location that your business has its own individual page. This means that a beauty salon business with 5 salons located around Perth, WA, might, for example, have pages on its website dedicated to its salons in East Perth, Highgate, Ashfield, Rossmoyne, and Burswood.
The next tactic is to implement SEO on each of those pages so that when someone is searching for a beauty salon in those locations, Google can readily identify each page as being for that specific area. Now, when the search term ‘beauty salon Ashfield‘ is typed into its search box, the page created for Ashfield has a much greater chance of ranking, and even more so than the home page of the website.
Where this gives you a huge advantage over your local competitors is that they are likely to focus only on their home page and if they are doing any SEO, they will be trying to rank for generic terms, not local ones, especially at levels below the name of the city. They might have some success, but bear in mind the more general the search terms, the more difficult it is to rank.
Not only does this increased competition make it harder to rank, but some of the traffic that comes to the website might not be local traffic, and thus not likely to be a prospect for their beauty salon, as the person searching does not live local to it. Your traffic that has been generated using search terms optimised for local searches, and which is being driven to a page dedicated to that local salon, is far more likely to convert, and that means more new customers and clients.
One variation to this is if you have multiple beauty salons, and they all operate under different names or branding. In this case, it would make more sense to give each location its own website as having each on their own page with different names within the same website might confuse visitors.
