If you own or run a beauty salon business and successful enough for that business to have more than one location, then when it comes to SEO there are several tactics you need to employ in order for all your salons to benefit from Google traffic. As SEO specialists advise, each beauty salon needs to be treated individually for SEO purposes, otherwise, you will be missing out on many potential customers who are searching online.
One of the first principles you need to understand with regards to Google’s ranking system, and the SEO employed to maximise rankings, is that every website page is ranked individually. This means that with a huge website with over 100 pages Google might have the home page ranked on the first page of their search results, but unless all the other pages have been optimised, they could be ranked way down on page 10, 20, or even lower.
Where this becomes a problem is when you have a business that has multiple locations, if you try to rank for the search term ‘beauty salon+ location’ where that location is the catchment area, the website as a whole will not necessarily rank, especially if it has not been optimised for local search terms.