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Home / Beauty / Your Appearance: How to Gain an Edge in Business
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Beauty Artistic-Beauty February 14, 2018

Your Appearance: How to Gain an Edge in Business

When anyone is in business, it’s with the idea of being successful and every little thing counts when it comes to gaining that edge that can tip the scales in your favour. Your looks matter. Some women think Botox treatment is the answer to a good look; others prefer to dress in a way that gives them the edge. How can you do this?

Many studies on the correct dress for business have been done over the years. Wrinkles and Botox aside, it has been found that a person’s appearance always makes a difference, even to those who are aware of this and try not to be affected by the look of a person. That rarely works because it is a subconscious thing, something that goes on deep in the brain telling us whether that person is authentic, skilled, worthy, likeable or even untrustworthy due to the way they present themselves.

Clothing can say a lot about a person whether we like it or not, so it’s important to dress in a way that will gain you favour with others, be they interviewers, clients, suppliers, the boss or simply your co-workers. If you are in business, the clothes you wear will have a bigger impact on your success than you may realise. If you are hoping to get into business it is vital to wear the right kind of clothing so you can basically make the interviewers give you that subconscious tick most don’t even know about.

Formal and conservative business outfits such as suits and ties are starting to go out to some extent in business with smart casual being acceptable these days, at least most of the time. But if you are unsure what the dress code is or if it even matters, when you present for that interview being dressed in a business suit may give you the edge over someone who is not.

Of course your resume has to tell about your skills, but if it didn’t, you wouldn’t be sitting there ready for the interview. When you get to the interview the decision has already been made that you have the skills. The interview is to tell the company how well you can do it and if you are a good fit for the company.

Being dressed so that you fit in will certainly give you an edge over anyone who is not. It has been proven that people subconsciously tune into those who they view as authentic and how you are dressed can make you appear authentic – or not. Imagine if you went to the doctor only to find them dressed in beach wear. You would wonder if they were really a trained and experienced doctor.

The same happens in business; if you dress appropriately people will view you as authentic and do business with you.

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